The company keeps defending data-gathering features that some people don’t want instead of just making them optional.

Microsoft has been called to task for the practice by privacy advocate the Electronic Frontier Foundation. A blog post by EFF staffer Amul Kalia criticizes the company not just for collecting information for Cortana, but also for collecting telemetry data. Kalia writes: “A significant issue is the telemetry data the company receives. While Microsoft insists that it aggregates and anonymizes this data, it hasn’t explained just how it does so. Microsoft also won’t say how long this data is retained, instead providing only general timeframes. Worse yet, unless you’re an enterprise user, no matter what, you have to share at least some of this telemetry data with Microsoft and there’s no way to opt-out of it.”

Microsoft’s tin ear for privacy

Microsoft keeps making news on the privacy front, and not in a good way. Much has been made of the way Cortana in Windows 10 may invade your privacy by collecting data such as the words you speak and the keys you strike.