Why Visitors to Your Website Don’t Donate, and a Few Things You Can Do About It.

Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder.

The M+R Benchmark Study found that, on average, only 1.1 percent of website visitors made a donation to a nonprofit. Couple that with the fact that for every 1,000 website visitors, a nonprofit raises $612, and you can see that the nonprofit sector is struggling with conversion.

Nonprofits need to start capitalizing on presence of the visitors they already have. By converting those visitors into donors, your nonprofit is bound to increase your donor base and income.

There are a number of reasons why visitors to your website don’t donate. Let’s discuss four of them in detail..

4 Reasons Visitors to Your Website Don’t Donate

Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder. The M+R Benchmark Study found that, on average, only 1.1 percent of website visitors made a donation to a nonprofit.