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Category: Non-profit (page 1 of 2)

Why Visitors to Your Website Don’t Donate

Why Visitors to Your Website Don’t Donate, and a Few Things You Can Do About It.

Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder.

The M+R Benchmark Study found that, on average, only 1.1 percent of website visitors made a donation to a nonprofit. Couple that with the fact that for every 1,000 website visitors, a nonprofit raises $612, and you can see that the nonprofit sector is struggling with conversion.

Nonprofits need to start capitalizing on presence of the visitors they already have. By converting those visitors into donors, your nonprofit is bound to increase your donor base and income.

There are a number of reasons why visitors to your website don’t donate. Let’s discuss four of them in detail..

4 Reasons Visitors to Your Website Don’t Donate

Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder. The M+R Benchmark Study found that, on average, only 1.1 percent of website visitors made a donation to a nonprofit.

Is Trying to Calculate Organic Reach on Facebook a Waste of Time?

Just because 4% of your friends/followers/customers were shown your posts in their News Feed over the last month, that doesn’t mean they actually saw and read them. That’s why organic reach is considered by many to be a nonsensical number.

A more useful metric to track is your “Engagement Rate.” Engagement is defined as people who liked/reacted, commented, clicked, or shared your posts.

Here’s how to do that..

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

According to Facebook , organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly, or quarterly average organic reach.

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofits have spent years promoting Facebook and get rewarded with a 3% organic reach.

Is Social Media still worth the effort?

Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” or “Like Our Facebook Page!” for nearly a decade. We’ve emailed, we’ve tweeted, we’ve given shout outs at events, and prominently placed calls-to-follow in our print materials. Our sector has provided billions of dollars of free advertising for Facebook. Our reward? An approximate 3% organic reach (and still no Google Adwords-like advertising program for nonprofits). Facebook’s organic reach is equivalent to sending 100 donors a fundraising email and having 97 of them classified spam and consequently blocked.  That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. Yes, Facebook’s new donation tools could be awesome, but only if we promote the donation tools to our supporters and donors which many nonprofits are unwilling to do at this point. With reason, nonprofits are skeptical of Facebook’s motives and long-term objectives.

It is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Beyond the power and promise, nonprofit technology needs to produce results that can be quantified and that’s becoming harder to do in respect to social media.

12 Not-So-Great Realities About Nonprofits and Social Media

For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit.

Infographic: The Risk (and Rewards) of Sending Effective Emails

by Jennifer Gmerek

It’s scary, but when you think about it – the stakes for writing and sending effective nonprofit emails are just as high as any poker game.

You’re risking it all:

  • Your Time: The subject line has to be insanely intriguing and stated in 39 characters or less. It takes time to crank out quality work. That’s why some experts believe you should spend just as much time figuring out your subject line as you do composing the email itself!
  • Your Resources: Email is responsible for about one-third of a nonprofit’s online revenue. That’s a BIG deal! Treat it like one by investing in smart email strategies that maximize your impact. Why send email that no one wants to read?
  • Your Mission: If email is not read, then it can’t be acted upon. That’s right: No actions taken. No dollars donated. No relationships built. Nothing gained. Send contagious stories about real people’s lives that your supporters can relate to and you can’t go wrong. Watch this video from Salsa’s 2013 keynote speaker and New York Times bestselling author Jonah Berger sharing the secrets of creating contagious content.
  • Yup, Even Your Ego: Competition is fierce. Even perfectly good emails have to fight to NOT be labelled as junk, trash or spam. The key is relevance – and the mistake of many organizations is the belief that relevance is something you must prove. Instead, when it comes to email marketing, relevance is determined by the recipient. Use data wisely to segment your list and keep supporters fully engaged.

And now for the upside: Email has the highest rate of return on investment for any marketing channel – that’s $40 for every $1 spent (yay!)

So while it’s important to understand the risk, it’s even more important to work toward reaping the benefits of sending quality emails that deliver positive results.

Here’s a handy infographic that helps you put all these risks and rewards into perspective (and keep them there):

infographic-2-email-facts_1[1]

Website Usability For Nonprofits—Getting It Right

by MYLES DANNHAUSEN

After many discussions with people in the nonprofit sector, I’ve learned that developers and consultants tend to focus on exciting features and intuitive user flows (as well they should), but neglect to discuss one key element with their clients: what will happen after the site launches? As a result, nonprofits waste valuable resources trying to work with sites their staff can’t manage to update or maintain.

  • “What I’d really like is to be able to update the calendar easily.”
  • “We need to be able to put our fundraisers on the homepage.”
  • “I just wish I could put pictures from our event on the site.”

Their websites grow stagnant and unusable at a time when even the poorest of the people they serve are searching for online resources. Essentially, for small to medium-sized nonprofits (and even some small businesses), a great website is defined not by groundbreaking bells and whistles, but by the basic features many web companies overlook. In other words, in our efforts to provide an excellent end-user experience, we can’t neglect the site admin’s experience.

More..

By Raymund Flandez

Fully-Responsive Web DesignEighty-four percent of nonprofits, including many of the nation’s largest charities, haven’t made their donation websites easy to read on mobile devices, one of several flaws that can cost them significant contributions, according to experts who studied 150 charities and other organizations.

Is your website mobile-ready?

14 Inbound Marketing Myths Nonprofits Should Stop Believing

Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials, to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros.

One thing we know these marketers often ponder — but many neglect to act on — is adopting inbound marketing solutions for their organizations … and it should be something they consider.

HOW TO: Curate Nonprofit Videos on YouTube

Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Just because your nonprofit didn’t create a video doesn’t mean you can’t feature it on your channel. By adding videos to “Playlists” and then displaying those playlists as “Sections” on your channel, your nonprofit can have an engaging YouTube channel that makes a strong first impression. That said, if your nonprofit does create a lot video content, you should also invest time in organizing and displaying your videos into playlists and sections.

Continue…

How Your Nonprofit Can Make the Most of Its LinkedIn Profile

LinkedinAs most of you probably know, LinkedIn—the networking site for professionals—expanded its scope to include company pages back in 2010. Since then, the site has slowly developed its page content, and nonprofits have caught on, using the site to promote their organizations by gaining individual followers and joining LinkedIn Groups.

In July, however, LinkedIn released new updates that can benefit nonprofit organizations especially.  Here are the big improvements..

Free or Low Cost Music, Video and Image Sources

I’ve found Creative Commons to be a terrific source for freely reusable music, video and image content..

CC Search
Beth Kanter, author of Beth’s Blog: How Nonprofits Can Use Social Media has provided a very useful list of additional free (or low cost) stock images that you can use for your own projects:

1.   Flickr Creative Commons – Flickr is a photo site but it offers creative commons licensing and you can use it combined with keyword searches to find an image.  I’ve been using this method for almost ten years!

2.  Microsoft Office Clip Art Collection – This collection includes a combination of photos and illustrations and if you ever used the clip art option in PowerPoint, these will look familiar.

3.  Morgue File – This collection of photographs were freely contributed by many artists to be used in creative projects.   This collection was started in 1996 and you will find many beautiful images here.

4. Photoshare – This collection focuses on images that depict international health as part of  the Knowledge for Health (K4Health) Project and was funded by USAID.

5. Wikipedia Public Domain Images – Wikipedia uses public domain images and has organized a collection with information on how the photos can be used and attributed.

6.  Wylio – This is a searchable archive of public domain or creative commons licensed photos that bloggers can use.

7.  Stock Exchange –   This is a huge image archive of stock photos that are available for free.

See more at: http://www.bethkanter.org/image-sources/#sthash.eOE5LVUb.dpuf

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