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Category: Social Media (page 1 of 3)

Why Visitors to Your Website Don’t Donate

Why Visitors to Your Website Don’t Donate, and a Few Things You Can Do About It.

Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder.

The M+R Benchmark Study found that, on average, only 1.1 percent of website visitors made a donation to a nonprofit. Couple that with the fact that for every 1,000 website visitors, a nonprofit raises $612, and you can see that the nonprofit sector is struggling with conversion.

Nonprofits need to start capitalizing on presence of the visitors they already have. By converting those visitors into donors, your nonprofit is bound to increase your donor base and income.

There are a number of reasons why visitors to your website don’t donate. Let’s discuss four of them in detail..

4 Reasons Visitors to Your Website Don’t Donate

Getting visitors to your nonprofit’s online fundraising site isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder. The M+R Benchmark Study found that, on average, only 1.1 percent of website visitors made a donation to a nonprofit.

Warning: Google Enables Personally Identifiable Web Tracking

Google Using Personally-Identifiable Information to Track Your Every Move?The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on the keywords they used in their Gmail. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct.

The move is a sea change for Google and a further blow to the online ad industry’s longstanding contention that web tracking is mostly anonymous. In recent years, Facebook, offline data brokers and others have increasingly sought to combine their troves of web tracking data with people’s real names. But until this summer, Google held the line.

To opt-out of Google’s identified tracking, visit the Activity controls on Google’s My Account page, and uncheck the box next to “Include Chrome browsing history and activity from websites and apps that use Google services.” You can also delete past activity from your account.

“The fact that DoubleClick data wasn’t being regularly connected to personally identifiable information was a really significant last stand,” said Paul Ohm, faculty director of the Center on Privacy and Technology at Georgetown Law.

“It was a border wall between being watched everywhere and maintaining a tiny semblance of privacy,” he said. “That wall has just fallen.”

https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking

Is Trying to Calculate Organic Reach on Facebook a Waste of Time?

Just because 4% of your friends/followers/customers were shown your posts in their News Feed over the last month, that doesn’t mean they actually saw and read them. That’s why organic reach is considered by many to be a nonsensical number.

A more useful metric to track is your “Engagement Rate.” Engagement is defined as people who liked/reacted, commented, clicked, or shared your posts.

Here’s how to do that..

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

According to Facebook , organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly, or quarterly average organic reach.

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofits have spent years promoting Facebook and get rewarded with a 3% organic reach.

Is Social Media still worth the effort?

Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” or “Like Our Facebook Page!” for nearly a decade. We’ve emailed, we’ve tweeted, we’ve given shout outs at events, and prominently placed calls-to-follow in our print materials. Our sector has provided billions of dollars of free advertising for Facebook. Our reward? An approximate 3% organic reach (and still no Google Adwords-like advertising program for nonprofits). Facebook’s organic reach is equivalent to sending 100 donors a fundraising email and having 97 of them classified spam and consequently blocked.  That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. Yes, Facebook’s new donation tools could be awesome, but only if we promote the donation tools to our supporters and donors which many nonprofits are unwilling to do at this point. With reason, nonprofits are skeptical of Facebook’s motives and long-term objectives.

It is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Beyond the power and promise, nonprofit technology needs to produce results that can be quantified and that’s becoming harder to do in respect to social media.

12 Not-So-Great Realities About Nonprofits and Social Media

For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit.

Why you should delete the online accounts you don’t use anymore — right now

Despite falling out of vogue years ago, MySpace — that old precursor to Facebook — still has details on more user accounts than the United States has people. And now a hefty chunk of those account credentials has been leaked to the entire Internet, in a humbling reminder that the Matchbox Twenty-inspired username you probably made in high school is still worth a heck of a lot to companies and criminals.

As many as 360 million MySpace accounts turned up for sale Friday in a 33-gigabyte dump online, according to reports that were confirmed Monday by MySpace’s parent, Time Inc.

A directory of direct links to delete your account from web services.

Ready to get started?

In that light, it seems there’s a strong case for deleting your old, unused accounts — or at least creating a throwaway email address to associate with the services you don’t use so that they’re insulated from the email addresses you use for more important things. Not only does it potentially cut down on the number of credentials you have to remember (although hopefully you’re solving that by using a password manager, right?), but it helps limit your exposure to hackers. By changing the credentials on your old accounts and disassociating them from online services that you use in the present-day, you can help make sure none of your other Internet identities are put at risk.

Read the rest at the WASHINGTON POST

Infographic: The Risk (and Rewards) of Sending Effective Emails

by Jennifer Gmerek

It’s scary, but when you think about it – the stakes for writing and sending effective nonprofit emails are just as high as any poker game.

You’re risking it all:

  • Your Time: The subject line has to be insanely intriguing and stated in 39 characters or less. It takes time to crank out quality work. That’s why some experts believe you should spend just as much time figuring out your subject line as you do composing the email itself!
  • Your Resources: Email is responsible for about one-third of a nonprofit’s online revenue. That’s a BIG deal! Treat it like one by investing in smart email strategies that maximize your impact. Why send email that no one wants to read?
  • Your Mission: If email is not read, then it can’t be acted upon. That’s right: No actions taken. No dollars donated. No relationships built. Nothing gained. Send contagious stories about real people’s lives that your supporters can relate to and you can’t go wrong. Watch this video from Salsa’s 2013 keynote speaker and New York Times bestselling author Jonah Berger sharing the secrets of creating contagious content.
  • Yup, Even Your Ego: Competition is fierce. Even perfectly good emails have to fight to NOT be labelled as junk, trash or spam. The key is relevance – and the mistake of many organizations is the belief that relevance is something you must prove. Instead, when it comes to email marketing, relevance is determined by the recipient. Use data wisely to segment your list and keep supporters fully engaged.

And now for the upside: Email has the highest rate of return on investment for any marketing channel – that’s $40 for every $1 spent (yay!)

So while it’s important to understand the risk, it’s even more important to work toward reaping the benefits of sending quality emails that deliver positive results.

Here’s a handy infographic that helps you put all these risks and rewards into perspective (and keep them there):

infographic-2-email-facts_1[1]

Facebook facing class action lawsuit over scanning users’ private messages

Facebook caught spying(Reuters) – Facebook Inc must face a class action lawsuit accusing it of violating its users’ privacy by scanning the content of messages they send to other users for advertising purposes, a U.S. judge has ruled.

U.S. District Judge Phyllis Hamilton in Oakland, California, on Tuesday dismissed some state-law claims against the social media company but largely denied Facebook’s bid to dismiss the lawsuit.

Facebook had argued that the alleged scanning of its users’ messages was covered by an exception under the federal Electronic Communications Privacy Act for interceptions by service providers occurring in the ordinary course of business.

But Hamilton said Facebook had “not offered a sufficient explanation of how the challenged practice falls within the ordinary course of its business.”

Neither Facebook nor a lawyer for the plaintiffs responded to a request for comment Wednesday.

comScore Releases June 2014 U.S. Search Engine Rankings

RESTON, Va., July 21, 2014 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 67.6 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in June with 67.6 percent market share, followed by Microsoft Sites with 19.2 percent (up 0.4 percentage points) and Yahoo Sites with 9.8 percent. Ask Network accounted for 2.1 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.17.8 billion explicit core searches were conducted in June, with Google Sites ranking first with 12.1 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo Sites with 1.7 billion, Ask Network with 378 million and AOL, Inc. with 231 million.

Capture

17.8 billion explicit core searches were conducted in June, with Google Sites ranking first with 12.1 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo Sites with 1.7 billion, Ask Network with 378 million and AOL, Inc. with 231 million.

“Powered By” Reporting
In June, 69.0 percent of searches carried organic search results from Google, while 27.2 percent of searches were powered by Bing (up 0.2 percentage points).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Facebook’s Extreme Online Tracking Tactics

A history of how the social network monitors your online activity, even though it denies using the info for commercial purposes.

Pro Publica / By Julia Angwin

For years people have noticed a funny thing about Facebook’s ubiquitous Like button. It has been sending data to Facebook tracking the sites you visit. Each time details of the tracking were revealed, Facebook promised that it wasn’t using the data for any commercial purposes.

No longer. Last week, Facebook announced it will start using its Like button and similar tools to track people across the Internet for advertising purposes.

Here is the long history of the revelations and Facebook’s denials

Are You Sending Your Updates To The Right Social Network?

By Joshua Lockhart

You’ll notice that most social networks — Facebook, Twitter, LinkedIn, Google+, Reddit, etc. — exist alongside each other. Why is that? Simple answer: it’s because each network is subtly designed for different purposes, so you can find different types of content on each one. It’s the same reason you might listen to both Coldplay and U2. Yes, both are rock and roll, but they each have something different to bring to the table. This doesn’t mean you’ll listen to one and not the other, it only means you might listen to them at different times. Social networks are just the same. You…

Read the full article: Are You Sending Your Updates To The Right Social Network?

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